KTDA Holdings National Chairman Geoffrey Chege Kirundi, was among the key stakeholders who witnessed the launch of the Orthodox tea auction in Mombasa today. While making his remarks during this historical moment, Chairman Kirundi affirmed that KTDA has the capacity to produce 10 million kilograms of quality orthodox tea, with 13 of its managed factories currently producing both black and green Orthodox teas, with more factories in the pipeline.
He noted that this is a game-changer for the industry, as this premium product consistently commands higher prices in the global market. The Chairman further noted that this strategic move is a key response to market volatility, providing a way to diversify product offerings, reduce risk, and unlock more stable markets. Orthodox tea requires no additional investment from farmers, directly translating to better earnings and strengthening Kenya’s position in the international tea trade.
Chairman Kirundi expressed his gratitude to all stakeholders, including the government, the Cabinet Secretary for Agriculture, and the East African Tea Trade Association (EATTA), for their tireless efforts in creating this vital trading platform. This initiative is a testament to the collaborative spirit and shared vision of elevating Kenya’s tea industry to new heights.
#FarmerFirst
#GlobalLeaderInQualityTeas